Four Strategies for Collecting Data on Your Small Business Website
CMO + Partner in LeadJig, a way to identify, target, and determine the marketing of financial professionals.
Over the past year, Covid 19 bans and shutdowns have had a detrimental effect on local businesses.
To stay fast, many people have tried to meet customers wherever they are online.
Consumers of all industries and businesses of all sizes are now living and breathing on the web.
With the transition from local business foot traffic to digital, it can be difficult to measure your business.
What business ventures are you looking for outside of your profits and losses?
As web activity has increased, so has the ability to identify opportunities.
But first, you need data.
Working in my 11 years of hyperlocal marketing space, here are four ways to gather the necessary data on your business website. 1.
Measuring Website Traffic The fastest way to start collecting data is to set up Google Analytics on your website.
Setup depends on the different website provider you use, but because Google Analytics is so common, most people have a plugin that makes it easy.
After setup, make sure the data is popping up on the real-time visitor dashboard. Measure the traffic your website receives from Facebook ads Consider adding a Facebook pixel to your site.
This is another widely used resource, so various installation plugins are available. Assuming everything is settling in, you can gather valuable website traffic data that you can turn into actionable insights for your business. 2.
Monitor the purpose of the conversion One of the best ways to measure your digital success is to track conversion goals on Google Analytics.
This is important if, for example, a user visits your site and turns from a paid email customer into a paying customer in a day.
Monitoring these conversions allows you to see how effective different aspects of your website are in turning visitors into users.
Then, within Google Analytics, create conversion targets using the URLs of these pages.
When users are redirected to these pages, their actions will be logged as conversions. You can use Facebook Pixel to monitor conversions based on Facebook ads, such as purchases or newsletter signups. 3.
Track user experience The goal of this strategy is to understand how your target audience interacts with your company’s website.
You can use this information to improve the user experience for future visitors.